Transformation Coaching - Frequently Asked Questions

Nova Health Club • April 15, 2023

What is Transformation Coaching?

Like personal training, you work with a qualified coach who in addition to fitness has an in-depth understanding of health including, nutrition, mental health, stress management, digestion, metabolism, fat loss and more. Transformation coaching identifies the nutrition and lifestyle strategies to help you transform how you look and feel.


Is it all About Weight Loss?

No. But the amazing thing is that weight loss (fat loss) is a natural result of the program. The human body’s natural default is to be lean and healthy. Modern lifestyles unfortunately take that away from us. When you change your health from the inside out, naturally you burn fat and develop into a leaner healthier body.


What Other ‘Transformation’ Changes can I Expect?

Everyone who does Transformation coaching has experienced better sleep, energy, focus, digestion and mood. You can also expect less energy crashes, sugar cravings, brain fog, constipation, bloating, allergies, skin issues and more. These transformations and more will literally change your life.


How Long Does a Transformation Take?

Most people see and feel immediate results in just weeks. But for a full transformation to happen you want to give yourself at least 6 months depending on where you are starting from. Remember, that poor health and fat gain also did not happen overnight but rather over months and even years. 


I’m Committed to my Health - Can I Speed Up The Process?

Transformation requires lifestyle change. While being committed to your health is a great part of mindset, it is very different from being able to execute lifestyle changes and habits for success. For meaningful changes to occur in all aspects of your health, meaningful changes in all aspects of your life are required. This can be a challenge for most people and is why having a coach and community is so important. For transformations to be sustainable, the process should be both enjoyable and realistic. Therefore the speed of your results really depends on you and how well you can execute and maintain the habits needed. Few people can take everything and implement it all at once without stress. Most people on the other hand need to stack habits one after the other over time. Think of it like progressing at anything - you start with the basics and build each day and week to be better than the last while implementing new strategies.


I Already ‘Eat Healthy’ Is This For Me?

We hear this a lot! ‘Eating healthy’ is very subjective and often has nothing to do with what your body needs. Our preconceived notions of ‘healthy eating’ are an accumulation of information that we have gathered over the years from sources that do not know anything about our body or our goals. While you may think you are ‘eating healthy’ you are likely not eating what you should. If you are not at your health goals, then chances are your ‘healthy’ routine is not working the way you want it to be.


Who Is Transformation Coaching For?

This program is for anyone who has not reached their health goals or who may not even know that their health could dramatically improve. If you have trouble losing stubborn fat, this program is for you. If you have energy crashes or struggle to focus through the day this program is for you. If you have digestive trouble such as bloating, gas or burping, this program is for you. If you have mood swings or are irritable this program is for you. If you live an overly busy or high stress lifestyle this program is for you. If you want to perform at your best and be the best version of yourself this program is for you. 


Who Is Transformation Coaching NOT For?

If you can not prioritize your health next to your family or career this program will not work. If it is not a "Heck yes, I need this!"  than it is not the right program to begin. For transformation to happen, there needs to be the full commitment and trust in the process along with communication and submission of metrics such as body composition and foodlogs.


What is The Process of Transformation?

Everybody is different therefore starting with health intake forms allows your coach to determine where you are at, what you need and the best course of action to take. The three phases of transformation are 1)Foundations, 2)Optimization and 3)Performance. Foundations can take 2-12 months to complete depending on the person. Once you have a solid grasp of the foundations, you move to optimize and finally the performance phase is the highest level you can achieve. Most people join our Transformation program for the Foundations and many of them never have expected that they will move to optimization or performance. 


What Will I Learn in The Foundations?

The foundations are all about healing. Healing the digestive system and nurturing your mindset are key to you being able to see results and sustain them. The topics we cover in Foundations are: Mindset, Inflammation, Digestion, Whole Foods, Supplements, Sleep, Primal Pattern Type, Sleep, Stress Reduction and Activity.


Sounds Great But How Much Does It Cost?

The average client works with us for 6-12 mos. A 6 month investment will be in the high 4 figure range for 1on1 coaching. The group coaching program will be slightly less.


Is There a Cheaper Option?

No. We understand that not everyone has the required income source but everyone is capable of being resourceful. Health should never be looked at as cheap. It’s simple - how much do you value your health? If you place great value on it, you will likely invest more into it. The less you care about improving your health the less you will invest in it. This program is results oriented and requires your commitment along with dedicated qualified coaches. When you spend more, you invest in the best, are more likely to follow through and get the results you want. 


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By Josh Allen • September 26, 2026
Default vs Future Thinking Here is a question we should all be asking ourselves more: "What would the future version of you be doing right now?" Not the current version who is tired, busy or overwhelmed. The future you who is leaner, stronger, more energized and showing up powerful in every area of life... The version of you that has the results you want. The Future Self Thinks Differently And they got there by making different choices than the easy ones our current self so often subscribes to. Your future self doesn't cancel a workout because sleep wasn't perfect. They don't skip exercise because they are tired or because something came up at work, a last minute social invitation appeared or there's a haircut to fit in And if something does get in the way, they reschedule to earlier, later or the next day. They don't put health at the bottom of the list and wait for the schedule to calm down. Because they figured out something most people never do - things never calm down. Life doesn't get less busy. It just finds new ways to fill every gap you leave open. Your future self made a decision at some point. They started prioritizing their health the same way they prioritize family and work. Not above everything else. Right next to the things that matter most. That one decision is what separates the people who get results from the people who stay stuck in the same cycle year after year. The Two Versions of You Here is the thing most people miss. There are always two versions of you competing in the decision making process. The current default version that is tired, reactive and looking for the easy way out. And the future version that is already living the life you want and making choices that reflect that. Every single day you are casting votes for one of those two versions. Every time you show up when it is hard you are not just getting a workout in. You are becoming your future self. Every time you cancel/skip/defer you are voting to stay exactly where you are. The identity shift doesn't happen when you reach your goal. It happens in the small decisions you make when nobody is watching and things are hard. The Question That Cuts Through Every Excuse Stop asking yourself how you feel about your workout today. Start asking yourself what the person you want to become would do today. That question cuts through every excuse because the answer is always the same. - they show up. Next time you are faced with a decision that interferes with your workout, take a moment and ask yourself two things. What does my default mode want me to do? And what would my future self do? The gap between those two answers is exactly where your results live. The Shift Starts With One Decision You don't need a perfect plan. You don't need the right time or the right conditions. You just need to start making decisions that your future self would be proud of. One session at a time. One choice at a time. That is how the identity shift happens. That is how the results follow. And if you want support making that shift - a coach and a team who hold you to the standard of your future self, not your current default - is exactly what we are here to do.
By Josh Allen • September 20, 2026
Why Your Brain Talks You Out Of The Gym Every Time There are days when my energy is low. I didn’t sleep well the night before and I'm deep in work, the timeline is tight and everything is pulling at me at once. In those moments the last thing I want to do is work out. I'm tired. I'm stressed. I'm scattered. Not feeling it at all. And my brain does what every human brain does in that moment - it looks for the easy way out. The easy way out is always the same - skip the workout. I tell myself I'll make up for it tomorrow or next week… Or when things calm down. But tomorrow and next week are never any different. I've been training consistently for 30 years and I still feel this at least once a week and I've learned to recognize what's actually happening in that moment so that I don’t self sabotage. The Two Voices We all have these moments and when it happens there are two voices in your head. The first voice is loud, justified and incredibly convincing. It tells you that you're too tired. That you deserve a break. That you've been working so hard and one missed workout won't matter. That you'll go tomorrow for sure. This is your default voice - the one wired for the path of least resistance. It has kept humans safe and comfortable for thousands of years but it is working against you big time! The second voice is quieter. Easier to ignore. It doesn't shout. It just says - go anyway. That voice is your future self. The version of you that is leaner, stronger, more energized and more capable. And the future version of you didn't get there by listening to the loud default voice. The future self got there by learning to hear the quiet one. Here's what most people don't realize. Every time you listen to the default voice you make it louder. Every time you listen to the quiet one you make it stronger. The workout you skip today isn't just a missed session. It's a vote for the version of you that stays stuck. Your Default Operating System We all have a default mode - a way of thinking and behaving that kicks in automatically when things get hard. If your health is not where you want it to be, your default operating system is a big part of the reason. It generates a thousand reasons why not to continue when things get challenging. Too tired. Too busy. Too stressed. Not the right time. After the holidays. When things calm down. Sound familiar? The default voice doesn't just keep you from working out. It keeps you exactly where you are - year after year - wondering why nothing ever changes. Most people don't fail because they are lazy. They fail because they never trained the most important muscle they have - their mind. Thoughts create feelings. Feelings create actions. Actions create results. Change the thought and you change everything. The Agreement I Made With Myself On the days I don't want to train I make a simple agreement with myself: if I go, I am permitted to put in less effort. That's it. I tell myself it is okay to go have a crappy workout. In doing that the pressure of having to perform at my best disappears completely. So I go with zero expectation and the mindset that anything is better than nothing. And almost every single time, after the warm-up, I'm in the groove. What felt like a terrible idea 20 minutes earlier ends up being exactly what I needed. The hardest part is always putting on my shoes and walking out the door. That's it. The shoes on is the whole battle. Hilarious isn't it? Newton had a law for this. A body at rest stays at rest. The inertia that keeps you on the couch, at your desk or stuck in your head is real. But a body in motion stays in motion too. The moment you take that first step the rest takes care of itself. The Days You Want To Skip Are The Most Important Here's a reframe that changed everything for me. The days and weeks that feel the most scattered and stressful are actually the most important times to show up. Not despite the stress - because of it. Exercise is one of the most powerful stress regulators your body has access to. The workout you want to cancel the most is almost always the one you need the most. So the next time your brain starts telling you to take a session off, recognize what's happening. That's the loud voice. The default voice. The one keeping you small. Your future self is the quiet voice on the other shoulder saying go anyway. Every time you listen to that quiet voice you are casting a vote for the person you are becoming. Show up tired. Show up stressed. Show up scattered. Just show up. A bad workout is always better than no workout. Always!!! You Don't Have To Figure This Out Alone One of the biggest reasons people keep listening to the loud default voice is because there is no one holding them accountable. When the only person expecting you to show up is yourself, the loud voice almost always wins. That's not a character flaw. That's just human nature. Having a coach and a team expecting you to walk through that door changes everything. It shifts the workout from a promise you made to yourself - which is easy to break - to a commitment you made to someone else. If you're ready to stop letting the loud voice win, let's talk. Book your free consultation by clicking the button below.
By Josh Allen • September 20, 2026
Injured? Here's Why You Should Keep Training Injuries happen to all of us at some point. Maybe it happens during a workout. Maybe it's moving a heavy piece of furniture at home. Maybe it's just waking up one morning and something doesn't feel right. Whatever the cause, the moment something hurts most people do the same thing - they stop. Rest. Recover. Wait until they feel better. I understand why it feels like the safe and logical thing to do. But after 25 years of coaching I can tell you that stopping completely is almost never the right answer. The Doctor's Advice - And Why It's Incomplete When something hurts, most doctors will tell you to rest and stop working out. I get why they say it - they don't want you making things worse and they are being cautious. But here is what most doctors don't factor in: there is a difference between resting an injured area and stopping all movement entirely. Your doctor is not trained in how to work around injuries during exercise. That is a completely different skill set - one that coaches who have studied kinesiology, anatomy and biomechanics spend years developing. Knowing how the body responds to training under stress or injury is exactly what we do. And the answer is almost never to stop moving completely. The Choice Most People Don't Realize They're Making When you get injured you actually have two options. Most people only see one. Option A is to protect the injured area and keep the rest of your body strong. Option B is to protect the injured area and let the rest of your body get weaker at the same time. When you look at it that way the answer is obvious. And yet most people still choose Option B without even realizing it.  I learned this firsthand years ago when I dislocated my shoulder. For about six months I couldn't do any serious upper body training at all. So I kept showing up with the exact same consistency and focused entirely on legs. My legs became super strong during that period. Meanwhile someone who stops going completely doesn't just lose upper body strength - they lose strength everywhere. The injury heals either way. But only one person comes back stronger. Be Solution Oriented - Not Problem Oriented Two people with the exact same injury can have two completely different outcomes based on mindset alone. The solution oriented person works around the injury and keeps moving in a modified way. The person with a limiting mindset stops everything, fixates on the problem and waits. The only bad workout is the one that didn't happen. That is not just a motivational line - it is the difference between people who get results and people who don't. Think Like an Athlete Have you ever heard of a professional athlete cancelling all of their training because of an injury? Never. When a professional athlete gets injured their training becomes modified - not cancelled. They focus on three things: rest, rehabilitation and maintenance. By continuing to train the right way they recover faster and come back stronger. You don't have to be a professional athlete to think this way. This is just how the body works - for everyone. 3 Parts to Fixing Injuries 1) Rest Strategic rest - not complete rest. Avoid the activities that aggravate the injury but keep everything else moving. If you tore a hamstring from sprinting, stop sprinting - but don't stop training entirely. 2) Rehabilitation Specific exercises that promote blood flow and healing to the injured area. A torn hamstring still needs gentle activation to heal faster - not complete shutdown. This is where having a qualified coach makes all the difference. 3) Maintenance While the injured area is healing, the rest of your body still needs attention. There is no reason to lose the strength and fitness you have worked hard to build just because one area is compromised. Common Injuries and What You Can Still Do Shoulder or arm injury? Focus on legs, core and rehabilitation work for the injured area. Back injury? Deep core work, supported upper body exercises and mobility - there is more available than most people think. Knee or leg injury? Upper body work, hip hinging movements and rehabilitation exercises that don't load the joint directly. Twisted ankle? Upper body, core and stretching. More options than you'd expect. The only time to completely stop training is if you are fully incapacitated. For almost every other injury there is a path forward. You Don't Have to Figure This Out Alone Knowing how to modify training around an injury takes experience and knowledge. If you are injured right now and not sure what you can or can't do - that is exactly the kind of problem we solve every day. You don't have to wait until you feel 100% to reach out. In fact the sooner you do the better your outcome will be.
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