Understanding Habits and How to Make Them Stick

Josh Allen • January 29, 2023

Have you ever wondered why making new healthy habits stick (for the long term) is often challenging? The answer lies in understanding the anatomy of a habit and behavior change.


There are Three Layers to Behavior Change:


1) Outcome/What

This is the goal you want to accomplish. It could be to lose weight or even to read more.


2) Process/How 

This is how you will accomplish this new goal. This is the actual habit or the act of doing something that results in the desired outcome.


3) Identity/Why

This is the reason for doing something to accomplish your goal. Having a firm grasp on your why is the true secret to sticking with your habit. To learn more, continue reading below.


Outcome Based Habits


The usual way most of us approach goal setting is to identify the outcome, or the desired result we want and then determine how to make it happen. For example, if you want to gain muscle mass (the outcome) the way to make it happen is through resistance training, eating healthy and recovering well (the process). This leads to outcome based habits and is the usual way most people tackle their goals.


Oftentimes we have great intentions to reach our goals and set forth with our new habits and everything is great until we stop without our goals being achieved. The problem is that we were too fixated on the goal without having an appreciation for the why behind the goal. Without knowing your why and really believing in it, habits just won’t last long enough to reach your goal.


The problem with outcome based habits is that they are powered by willpower and self discipline. Both are important characteristics for any goal driven person especially in the early stages of forming habits in order to build some initial momentum. However, at some point, having to muster up the strength each day to continue with our habits becomes more draining than motivating and we stop. 


A great example of this is in the world of healthy eating. Most people take on healthy eating for a desired outcome like fat loss but after a short period of time, they stop because it is too hard to cook three meals a day or because they can no longer say no to foods they are trying to avoid. 


Most of us at some point in our lives have found ourselves quitting the healthy habits BUT if we understand identity based habits, we will be less likely to throw in the towel and quit those habits we need to keep in our lives.


Identity Based Habits


For our habits to endure the test of time so that we reach our goals, we must look at our habits being fueled by our identity and know the why behind what we are doing. In other words, we should ask ourselves the question: why are these goals (outcomes) important to me that them worth doing? Or put another way, how will these habits shape who I am and who I wish to be?


In the example of someone wanting to lose fat weight, the why could be to avoid medication or to be a positive example for their children. This helps that individual to formulate an identity for themselves that then fuels the habits that need to happen.


When we identify ourselves as being a better version of who we currently are, it changes the neural networks in our brain that make it easier for us to begin and maintain the habits towards that vision. Whatever your goal is, think about the type of person that has those goals and identify yourself as being that same type of person. 


By constantly reminding ourselves of the why and picturing ourselves as the person we wish to be, we rewire our brains to believe it is possible. This creates the mindset needed and with better mindset, we increase the  likelihood of maintaining the habits and processes required for the goals or outcomes to be achieved.


If you want to lose weight for example, identify yourself as a healthy person who eats nutritious food and exercises regularly. When you identify yourself as that type of person already, it helps make habits stick longer because the actual habits that healthy people do are not just habits but a lifestyle.

Create a Vision Board


Many successful people have vision boards in their home or offices. Vision boards can be a wall or bulletin board with pictures of future goals to motivate you. If you want to have a lean body, it could be a picture of the lean body you wish to have. If it is energy you seek, it could be a picture of someone on top of a mountain. 


Vision boards remind you of your goals, who you are and who you wish to become. They are reminders that can help you shape your identity and they provide a much more powerful fuel to maintain habits compared to will power and self discipline.


Final Thoughts


When people want to improve, they often do not consider identity change and focus on outcome based habits. They are less likely to reach their goals because outcome based habits require you to constantly exercise will power and self discipline which goes against who you are.


Identity based habits work because they help make the process become a lifestyle. When habits become lifestyle you reach your goals much easier.  Only when you believe your identity is connected with the process will the outcome be achieved. 


Looking for support to help you make your own healthy habits? Contact us about our 1on1 or Group Health Coaching programs.  See
HERE for more details.


RESOURCES


This article was inspired by Simon Sinek and James Clear. 

Simon Sinek - The Golden Circle

James Clear - Atomic Habits


Transformation Health Coaching - Sign Up Here!
By Nova Health Club September 8, 2025
Andrew has been a Nova member for 9 years. One of his long standing goals was to do his first triathlon. He has been working towards this for years and just at the end of August he did it!
By Josh Allen August 7, 2025
If you're doing all the “right things” — working out, eating clean, trying to stay consistent — but still struggling with stubborn belly fat, low energy and slow results, you’re not alone.
By Nova Health Club August 1, 2025
Tanya’s dedication to rebuilding her health after surgery offers valuable lessons and perspective for anyone facing setbacks.
By Josh Allen July 3, 2025
Do Hard Things Now, So Life Becomes Easier Later Modern humans default to the easy way but it's not our fault... Throughout human history, we were wired to survive constant hardship - scarcity of food, threats from predators, harsh environments and manual labor for everything. Our DNA evolved for survival in these conditions, not for modern living. Imagine an early human stumbling across a fruit tree. It made sense to gorge - there was no telling when the next meal would come. The human who gorged had a higher chance of survival than the human who only ate a few pieces of fruit. Practicing self-control in an environment of scarcity would have been a death sentence. Likewise, if given a chance to rest instead of walking miles or hunting, rest was the obvious choice. The problem? Our genes haven’t caught up with modern life. Today, food is everywhere. We don’t have to fight to meet our basic needs. Technology does the heavy lifting, cars replace walking, entertainment is on-demand and calorie-dense foods are always within reach. Left unchecked, our instincts will always lean toward easy options like overeating unhealthy foods (that are so easily accessible) or driving to the store instead of walking. In other words, we’re still hardwired to take the path of least resistance. But here’s the catch: Choosing easy now often means a harder life later and choosing hard now often means an easier life later. Most modern humans are overweight, stressed, tired and dealing with chronic health problems because we’re following outdated survival programming that no longer serves us. It’s time to become aware of these defaults. To override them. To consciously choose the hard thing - because doing hard things is what actually makes life easier in the long run. Hard things like: Going to bed on time instead of watching another episode Preparing a healthy meal instead of grabbing fast food Moving your body instead of sitting all day Walking or biking to the store instead of driving Managing stress with deep breaths and fresh air instead of pouring a drink Looking at your habits instead of masking symptoms with medication It might feel uncomfortable because it goes against everything your biological programming is urging you to do. But that’s exactly why it matters. Don’t think of it as punishment or sacrifice. Think of it as an investment. Every time you take the stairs instead of the elevator, cook instead of order out, or put your phone down to truly rest, you’re building a life that’s easier, richer, and more fulfilling down the road. And remember: Do easy things, and you’ll have a hard life. Do hard things, and you’ll have an easy life. Most of the above information is probably not new to you. That’s because we live in the information age with the internet and now AI - we already know what it is we need to do. The problem however is implementation. This is where having a customized plan and accountability comes in. If you know the hard things you need to do more of but struggle with breaking past your ‘default mode’ then contact us for a complimentary consultation HERE .
By Nova Health Club July 1, 2025
Congratulations to Sonya Jeyaseelan, Our July 2025 SuperNova!
By Nova Health Club June 3, 2025
Congratulations to Liz Belford, Our June SuperNova!
By Nova Health Club May 21, 2025
We are back with our second series of 'Pod Calls' available exclusively to our Nova Health Club members. Don't miss these unique sessions to help you level up your health and wellness game! What is a Pod Call? A Pod Call is a live online (webinar like)_ session with a Nova coach, offering support and insights on key health topics like fitness, nutrition, recovery and overall wellness. Why did we create Pod Calls? Our goal is your success and your health goals can not be built on fitness alone. After delivering thousands of personal training sessions, we noticed a disconnect between fitness sessions we were delivering and the other pillars of health (and lifestyle habits that happen outside of the gym). To get the most out of your health and your fitness sessions at Nova we need to link other pillars such as mindset, nutrition, stress and recovery. Training coaches who care about your results will agree that a couple hours of personal training each week is not enough time to workout AND learn everything you need to know about maximizing those workouts... Things like how to eat before or after workouts, what recovery habits should be practiced or the link between stress and working out are all subjects that you need to know on your health and fitness journey. Pod Calls are dedicated sessions where we teach you essential health and fitness insights that we can't often cover during your gym workouts. We hope you take advantage of these expert-led sessions that will enhance your workouts, teach you new concepts about health and bridge the gap between fitness and overall wellness. Upcoming Pod Calls (all times in EST) Mon Jun 2, 2025 (6:00pm) Topic: How To Eat Carbs For Better Energy, Muscle & Fat Loss Coach: Josh Allen Wed Jun 4, 2025 (2:00pm) Topic: Hip Mobility Using the 'CARS' (active session) Coach: Kim Vo Sat Jun 7, 2025 (12:00pm) Topic: Benefits of Single Leg & Arm Training for Overall Strength Coach: Matthew Nadler Tues Jun 10, 2025 (6pm) Topic: Releasing Neck Tension Coach: Zack Fernandez Wed Jun 18, 2025 (1:00pm) Topic: Training The Backside of The Core Coach: Colin Soltesz Thu June 19, 2025 (7:00pm): Topic: Ayurveda for Healthy Ageing Coach: Kayla Hutchinson These calls are free for Nova members and Zoom links for each call can be found in the Nova Mighty Networks platform. If you are not a Nova member and would like to attend any of these please email Info@NovaHealthClub.com for a seat. We look forward to seeing you then!
By Nova Health Club May 1, 2025
Check out the interview with Beth to see the habits, mindset and lifestyle shifts that helped her reach her goals
By Nova Health Club March 31, 2025
Simon’s 6-Week Transformation: From Stressed & Stuck to Strong & Energized Simon joined Nova through the LeanDads 12-week program in February. Like many busy professionals...
Show More